In a perfect world everyone would have an amazing wardrobe. Clothes maketh the man as they say. Our wardrobe would be filled with beautifully made clothes for any conceivable occasion, life might decide to throw our way.
In real life, clothes are plentiful and cheaper than ever, yet we seem to have lost the ability to dress well. It is, I am told, ‘de riguer’ not to care.
Investment wardrobe definition
Investment wardrobe in the true sense, is probably couture. Wealthy ladies like Daphne Guinness who are regular couture buyers, buy a few pieces every year, some of them never meant to be worn. They are strictly collectors pieces elevating fashion into fine art form. Related Post here
For most of us, who may love good clothes but we are not couture clients, ‘investment dressing’ means presenting ourselves, in the best possible way.
There are two simple principles to follow.
Cost Per Wear principle
My own investment definition, is all about cost per wear. The CPW factor. Everyday clothes are what matter to me. As an ideal example I’d use my coats. Chanel and Max Mara get daily wear, and have the demanding task, of keeping me comfortably warm and stylish. Tweed coats don’t seem to ever be out of fashion, but is important to choose a flattering silhouette without too many exaggerated details which will date a look.
Pleasure Per Wear principle
There is also the elusive factor of pure pleasure per wear. PPW. My new-ish manolos (impractical satin, I know!) are not likely to ever make a good CPW, I predict their lifespan to be fairly short and uneventful- but once I had the basics in place a slightly mad purchase may be what’s needed.
Good handbags are another example of investment dressing. Choose wisely and a good handbag can last for decades. Good CPW as well as PPW! Think Chanel classic, rather than Chloè Paddington
Good investment pieces
My own investment dressing relies on just a few quality basics peppered with the odd transitional trend. Chanel quality tailored jacket, a simple trench without too many frou frou and overstyling, top notch knitwear and well fitting dark wash jeans. Comfortable every day shoes and perfect fit underwear. I like Hanro whenever possible but M&S is an excellent back up, and more wallet friendly alternative. Never skimp on underwear quality, you will simply be uncomfortable and the whole effect will be ruined.
Some of the Better wardrobe investments I have made over the years. Items with excellent CPW and comparable PPW
Tweed jacket – Chanel
Silk shirts – top shop boutique
Jeans – Levi’s
Denim jacket – oxfam
Boots – hand made
Trench – Burberry
coat – max mara
Handbags – hermes Kelly
T shirts- majestic filatures
Yoga pants- no balls
Cashmere socks -Brora
I am now putting together a follow up post on how I created my own investment wardrobe with relatively modest budget. I have a mortgage and London living is very-very expensive!
Dear readers, let me know your own views and rules on Cost per Wear and Pleasure per Wear principle!
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