My battle against fast fashion (part 1)
It’s hard to remember exactly when I got sucked into buying cheap & cheerful. Vaguely remember discovering Zara, and how delighted I was, everything was so god damn, affordable (and in my size!)
Soon enough, it became obvious that the acrylic number that fitted so well and looked great at first, did not behave the same way as my old good quality wool or cotton pieces.
For a start, the acrylic jumper was uncomfortable by the end of the day. It felt itchy – and dare I say it? It SMELLED bad. Acrylic retains odour! Of course, everything was out of shape after a few washes and needed to be replaced – anyway.
But I kept buying ZARA, it was available and looked pretty good, I thought. Top Shop? Yes please! New Look – why not? a new bargain every week. GAP? Cool and classic – so typically USA! (GAP doesn’t actually manufacture any thing in the USA but the image is there.) Back then, there were some vague whispers of sweat shops and exploitation, but to be honest, I thought it was all getting sorted out, after all ‘they‘ needed the jobs, right? The connection between “their” economy and “ours” did not cross my mind.
Eventually I was shopping for new clothes, practically every week. It became a hobby and a favourite pastime. Living in the heart of London, temptation was absolutely everywhere. Just popping to the shops for inspiration in my lunch hour, or surfing the internet for ‘new’ arrivals. Yet, in my overstuffed wardrobe, I never seemed to have anything (really loved) to wear.
How sad is that, I thought? Spending all that time, money and effort shopping and looking a mess.
Part 2 of my battle against fast fashion to follow.
The fight against evil
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