The definition of a “fast fashion fast”
Fast fashion is pretty much all the clothes we see for sale in high street shops or online. While in the past most designers would bring out two to four seasonal collections a year, retailers now bring out two collections a week! Fast fashion is everywhere, and ever changing, like an endless roller coaster of buying – wearing – hoarding (or discarding). Fasting means getting off the roller coaster.
Those of us who love fashion need to go on a fashion fast.
Fast fashion actually destroys real fashion since it mainly deals with ‘interpreting’. That is a nice way of saying ‘copying’ the catwalk trends and the hard work of talented designers who actually design original, well made clothes.
Then there is the ethical side, hordes of underpaid, usually unskilled workers who make the clothes.
And finally the hidden costs. The destruction of the environment and waste of valuable resources to make clothes, which are little more than disposable items.
I’ve heard all of this before and you may have heard it before too- the question is how do we succeed on the fast fashion fast?
Please share your tips on fast fashion fasting. I will be sharing my tips (and somewhat, hilarious first attempts) on the next post…