Buying new clothes should be a delightful experience for all. Yet, so many of us ruin it, by making one (or more) of the four classic shopping errors.
# 1 Error : Shopping for the imaginary lifestyle
Shop for Your world and the climate
Do you live in a four season climate? If you live in London, it rains most of the time, a decent trench coat, (or even two,) is a jolly good idea. In some climates you never-ever, need a coat.
Obvious really, but shopping for the seasons we live in is a good start on the path to stylishness. I used to have tons of summer clothes for my imaginary lifestyle in sunny Santorini.
Being stylish is a full time job
Those of us blessed with commuting or working full time, we need easy to wear, easy to wash, smart flattering outfits. Every day!
Then perhaps a few clothes for going out, dinners, cocktail bars, whatever your thing is. I ride a bicycle and exercise daily, so these are factors to take into account. In my student days, my wardrobe should have been different.
It would follow that, the stylish, stay at home mum, needs a different Wardrobe, to the social butterfly’s. Sure we can have some dressy clothes, but spend the majority of the budget on daily wear. I am always shocked when people think it’s acceptable to look scruffy on a daily basis and save things for some future “special event”. Being stylish is a full time job people.
Identify the real life outfits
these are the actual clothes you need to wear on a daily basis. (No, don’t settle for misshapen gap tshirts,) Break down your daily activities ie (pie chart)
Work – outfit(s)
Shopping – outfit
Sofa lounging/surfing the Internet – outfit
Taking the rubbish out – yes outfit. (I did say stylishness is a full time job)
Drinks with friends – outfit(s)
Bedtime- outfit ( well pyjamas actually, though stark naked is fine here)
When I first did that, it made me realise that despite having tons of clothes, putting together coherent outfits to suit my lifestyle was quite the struggle. My shopping habits were haphazard so I did not own the right combination of clothes to dress in a way I loved. Realising that was like an epiphany, allowing me to eliminate the superfluous and focus on my real lifestyle.
Check the diary
Note any special events or outings, weddings, parties or festivals looming on the horizon. They need special type of outfits. Holidays abroad usually do too. So consider a few suitable clothes to cover those needs. (and set a proportionate budget.) In my own wardrobe, I went through a phase of having only special events clothes, and nothing really loved, for every day wear.
Tip: do not stock up for fictional ‘maybe’ events- fashions change- in a few years time you wil not want to wear leather pants, never mind that fitting in them may be a minor miracle…
Next post: Classic shopping error # 2
Now, what are your own fashion shopping mistakes? Can you guess the classic shopping errors?
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